Clarence Seedorf didn’t even stepped on the field yet, and Botafogo are already reaping what they sow by sending club associating up by 50%, and with his personalized shirt as the best selling item in Botafogo official store. Botafogo will also produce a regular shirt featuring Seedorf that will be sold for R$ 49.90 (around €20) at Seedorf’s presentation to Botafogo supporters today, against Bahia. His presentation also made fans run to buy tickets, as Botafogo expects that the 36,000 tickets put on sale for their next game will be sold out, almost filling the entire 42,000 capacity Stadium Rio, or Engenhão.
It’s good to see how Botafogo are already getting return by this signing. Even though Seedorf isn’t going to be cheap – €200,000 per month for a club which registered an accumulated debt of €200m last year is a huge hit -, he will certainly increase Botafogo’s marketability by calling attention from brands, national or international ones, as well as gathering more supporters and more media space worldwide for the club.
And we can’t deny Seedorf’s quality as a player, even though he’s already 36. He might not feature in every game, but when he’s on the pitch I’m certain the team will improve drastically in quality. Maybe he can even bring Botafogo a much wanted national trophy – something the club hasn’t got in 17 years, since their 1995 Brazilian League title.
It can also push Brazilian teams to look not only to repatriate old Brazilian stars, like Deco with Fluminense and Juninho Pernambucano with Vasco. They could also loom over some European stars near retirement. Prudent, marquee signings might be better than repatriate known commodities who would come back a bit more expensive.